Atlanta, Austin, Houston, Salt Lake City, Omaha (Nebraska) and Madison (Wisconsin) will create the largest professional women’s volleyball league. Among the financiers are Lindsay Lohan and Kevin Durant, and among the technicians is Massimo Barbolini, Velasco’s current deputy at the helm of Italvolley. Here’s how Lovb (League One Volleyball) will be structured
American dreams. Blessed are those who always find something new. The latest is the creation of the largest professional women’s volleyball league. Well, more than just a dream, it is already a reality. The preseason will start in the fall. The regular season will start in January (8) and end in April, with a total of 56 matches. Everything has already been organized down to the smallest detail. The league has announced six professional teams in several cities in the United States: Atlanta, Austin, Houston, Salt Lake City, Omaha (Nebraska), Madison (Wisconsin). But others are thinking about joining. In the land of opportunity, everything turns into an opportunity, even volleyball. And this is how Lovb (League One Volleyball) is seen: the professional world has been added to the youth world (an already strong and unified brand). It will become the third professional women’s volleyball league in the United States, alongside Athletes Unlimited and the Professional Volleyball Association. Founded in 2020, Lovb’s mission is to reimagine the future of volleyball. The official website has something emotional and dreamy because it talks about something beyond sports. We read that Lovb is “a comprehensive volleyball ecosystem, from club to professional. We are committed to supporting the sport of volleyball, and every athlete who plays it, in unprecedented ways.” And again: Lovb is “reinventing the future of volleyball.”
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