Friday, September 27, 2024

Alitalia, the legacy brand will support Ita Airways from the end of 2024 (at the moment, it has not been rolled out on planes yet)

Date:

CEO Antonino Torrici announced that the historic brand “will be strengthened.” In the first six months of 2024, EBITDA was positive by €62 million, but the net result was negative by €140 million.

Brand Alitalia It will reappear at airports and will appear next to a logo ETA Airlines From the end of 2024. The first step of what – according to plans – should then lead to the restoration of the historic brand also in the livery of aircraft traveling around the world with the joining of the group Lufthansa. This is one of the innovations presented by the Italian carrier’s top management during a press conference in Milan after it achieved first-half results of the year with a positive gross operating margin.

A tribute to Italian aviation history

short For the time being, the Alitalia brand will not return to aircraft. “However, the carrier’s visual identity will be enriched with an element that pays tribute to the history of aviation and the country: “Eta, inspired by Alitalia,” explains the CEO. Antonino Torrici. «The brand (which ETA bought for 90 million euros, unknownThis is reinforced: at some strategic touchpoints, the Ita logo will be accompanied by the logo of Alitalia, which has inspired with its pioneering excellence in air transport and its role as an exceptional ambassador of “Made in Italy” in the world.




















































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Semi-annual accounts, EBITDA of €62 million

On the financial front, the ETA was recorded from January to June this year Revenues 1.4 billion eurosand Positive EBITDA of 62 million EUR (an improvement of 130 million compared to the same period last year), a Ebit -88 millionAnd one 393 million in cash From the euro. The last line of the balance sheet – the net result – was… Negative for about 140 million (compared to 128 million in the first half of 2023), “but of these 70 million are the result of the unfavorable euro-dollar exchange rate,” he explains. courier Claudio Fagiani, CFO of Ita.

Markets

In rotation 1.3 billion was achieved by transporting passengers (Including revenue from the sale of additional products): half thanks to intercontinental flights, 400 million from national flights and 300 million from international flights. On the planes that the company took off 8.3 million passengers together 79% fill rate. Tureci added: “The semi-annual figures confirm that the company’s growth process has already begun last year, with better results than in the first six months of 2023.”

Loyalty program

Members Volare loyalty program increased to 2.45 millionadds Emiliana Limosani, Commercial Director of Ita and CEO of Volare. He stressed that in addition to Italian customers, “the most loyal customers are Americans and those coming from South America.” While General Manager Andrea Benassi appreciates this For the whole of 2024, total revenues should reach around €2.7 billion. All this, he said, “in a context in which profit margins in the sector are declining and we record a 5% decrease in the average rate compared to last year.”

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Lenat weight

Among the data linked to the Lombardy region, ETA leaders calculate that in the period from January 1 to August 31 of this year In Milan Linate, the Italian transport company transported 4 million people (3 on domestic flights, and one on international flights), With a turnover of 370 million euros. Linate is at the heart of the Ita-Lufthansa operation: the wedding is coming to an end, which provides, among the conditions set by the European Union, Transfer 30 daily slots To a competing company operating on European inter-routes, where the Italians and Germans together would become monopolists.

“Profitable in 2025”

Managing Director Benassi notes that the six-month growth was achieved despite “Prolonging negotiations with the European Commission», regarding the operation with Lufthansa. “We expected to close in the second half of the year,” he recalls. In any case – stresses Tureci – the forecast for 2025 does not change: “The industrial plan envisages that we will record a profit next year and the Jubilee in Rome can help us.”

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September 27, 2024 (Edited September 27, 2024 | 4:19 pm)

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