Washington, D.C. (September 7, 2024) – As part of the first Italian Sports Day in the world promoted by the Ministry of Foreign Affairs and International Cooperation, the Italian Embassy in Washington and the network of Italian consulates in the United States will bring to life the Italian Sports Day in the United States, a series of initiatives throughout the United States aimed at promoting Italian sports and its values.
In this context, the Italian Embassy in Washington intends to promote some initiatives dedicated to cycling and the cycling tradition in our country.
Today, Saturday, September 7, a group of about 40 diplomats, embassy officials and representatives of the Italian community in Washington brought the tricolor to the streets of the American capital by participating in the eighth edition of the “DC Bike Ride”, an important sporting event in Washington.
On Tuesday, September 10, the Ambassador of Italy to the United States, Mariangela Zappia, will host the event “Giro d’Italia and the endless discovery of Italy” at the Embassy, with the participation of Olympic champion Paolo Bettini and, via video link, of the recent winner of the Giro d’Italia, Elisa Longo Borghini. The event will also be an opportunity to present the Giro d’Italia to the American public, an iconic sporting event increasingly known around the world, which represents an extraordinary testimony to our country and the richness of its territory.
Additionally, over the next week, the Embassy, in collaboration with RCS Sport – Giro d’Italia, Castelli Cycling and BKool, will launch a social media contest for the American public to win a trip to Italy to watch the Giro d’Italia and Giro gear.
The first edition of Italian Sports Day in the United States is an example of sports diplomacy as a key element of the government’s strategy to promote Italy in the world.
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